national arts marketing project 2010 workshops
strengthen your marketing muscle

Workshop Details

Revitalize your Brand in the Marketplace

The goal of this interactive hands-on branding workshop is to help attendees grasp the concept of branding and why it is critical to increasing your customer participation and donor base. During this seminar, you will:

• Understand the key elements of effective branding,
• Develop an effective positioning statement for your organization and an accurate brand character statement,
• Translate positioning and brand character into a creative strategy for marketing, and
  
• Learn the basics of evaluating marketing communications in many media.

Workshop Location

Arts & Business Council of New York
Auditorium
One East 53rd Street
New York, NY 10022

Workshop Time

9:30 a.m.–12:30 p.m.  

Investment

ABC/NY Members: $35
Non-members: $55
Not a member? Sign up today and take advantage of our benefits.

 Registration is accepted up to three days before the workshop.  For possible late registration, please call 212.279.5910, x 1121 or send an e-mail to vquinones@artsandbusiness-ny.org.

Cancellation Policy: No refunds will be made if registrant is unable to attend a workshop.

Exchange Policy: A registrant may request an alternate date three or more business days before a workshop.  Exchanges are subject to availability.

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