national arts marketing project
2010 Workshops

Presenter Bios

Mark Shugoll, Ph.D
CEO, Shugoll Research, Bethesda, Maryland

Mark Shugoll is CEO of Shugoll Research, one of the nation’s top 100 marketing research companies according to Advertising Age Magazine. Long noted for its exceptional quality of work, Shugoll Research is one of the highest-rated marketing research companies for client satisfaction according to an authoritative industry customer satisfaction poll.

Prior to joining Shugoll Research in 1985, Dr. Shugoll amassed a dozen years of experience in the field, establishing his design, management, and analytical expertise in qualitative and quantitative research for public and private sector clients. Dr. Shugoll received his master's degree in public administration and a Ph.D. in public policy from American University.

Dr. Shugoll’s dedication to quality research is evident in the commitment he has made to the marketing research industry in the United States. He is a board member of the Council of American Survey Research Organizations (CASRO), the leading industry association for full service marketing research companies. He serves as Chancellor of CASRO University, the industry’s internal education and training program.

Dr. Shugoll is considered perhaps the leading sports and entertainment marketing researcher in the United States. He has conducted major projects for a long list of sports leagues, individual teams, performing arts centers, nonprofit theaters, symphony orchestras, opera companies, dance companies, choral groups, and major presenting organizations.

In addition, he is devoted patron of the arts, serving his community as a member of the Board of Directors of Arena Stage, as well as Chair of its Communications Committee, and the national arts scene as a board member of the Business Committee for the Arts. He is the founder of various award-winning arts education programs in Fairfax County, including ArtSpeak! which brings theater artists into local schools and TheaterTrips!, a program that underwrites theater tickets for socioeconomically and racially diverse middle school and high school students. These efforts have won him numerous awards for volunteerism nationally, regionally, and in his community. He is also in great demand as a speaker at sports and entertainment conferences.

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