national arts marketing project 2010 workshops
strengthen your marketing muscle

Workshop Details

Market Research: Get The Answers

Two workshops in one:

(1) Latest research on why companies (large and small) DO give to the arts.  And on why they DON’T give to the arts.

(2) That’s just one example of market research.  Come with your own questions, needs, challenges—and walk away with a plan of how to do your own affordable, solution-oriented market research.

•  Hire a firm? Hire a consultant? Pro bono help? Do it yourself?
• Online? Paper? Phone? Focus groups?
• Qualitative? Quantitative?
• What questions to ask (and what not to ask)
• How to ask them
• How to analyze the data you gather.

Take advantage of Shugoll Research’s valuable data and analysis for your own 2010-2011 corporate/business fundraising strategy.  Take advantage of Shugoll’s nonprofit arts-specific research to design your own marketing or development survey/poll/questionnaire right at the workshop.
 

Workshop Location

Arts & Business Council of New York
Auditorium

New York, NY 10022

Workshop Time

9:30 a.m.–12:30 p.m.  

Investment

ABC/NY Members: $35
Non-members: $55
Not a member? Sign up today and take advantage of our benefits.

 Registration is accepted up to three days before the workshop.  For possible late registration, please call , x 1121 or send an e-mail to .

Cancellation Policy: No refunds will be made if registrant is unable to attend a workshop.

Exchange Policy: A registrant may request an alternate date three or more business days before a workshop.  Exchanges are subject to availability.

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