marketing workshops

Arts & Business Council of New York's marketing workshops are designed to help arts organizations devise and implement marketing strategies to build attendance, diversify audiences, and increase earned revenue. The workshops focus on key marketing topics. Every workshop offers participants at least one tangible strategy that may be applied to their marketing programs immediately. Workshops are conducted by marketing experts and feature panels made up of local and national speakers. More than 520 different arts organizations have attended these workshops in the past three years. 

For more information about other cities that participate in hosting similar marketing sessions, please visit the Americans for the Arts website.  For more information about arts marketing, or customized training, visit ArtsMarketing.org.

Upcoming Workshops

Are you a consultant or arts administration professional with experience in a specific area of marketing? Would you be a great speaker on the subject of branding, e-communications, cultural tourism, sponsorship, fundraising, career development, or board development? ABC/NY is looking for smart, passionate, knowledgeable professionals that are eager to share information with our constituents. If the answer is yes, then we want to hear from you. Let us know the topic you would like to present, and what qualifies you to be a speaker at one of our marketing sessions. Please send information and any questions about speaker opportunities to .

Past Workshops in New York

Who Should Attend

All of the marketing workshops are specifically designed for executive directors, marketing managers, and development professionals at small to midsized organizations, as well as more junior staff at larger institutions.

About the NAMP Certificate

The Certificate of Completion in Arts Marketing signifies to employers and colleagues alike that you possess the skills and knowledge needed to grow and sustain a vital arts organization, and that’s especially valuable in this challenging economic climate!

How to Earn the Certificate

To earn the certificate, you must complete six NAMP Marketing Workshops over the course of no more than three consecutive years. Of the six workshops, three topics must be included: how to write a marketing plan, branding, and market research. They’re all offered this year so you can earn the Certificate in 2010!

	Funding for this program is provided by the New York City Department of Cultural Affairs, in partnership with the City Council.
	In New York, this program is made possible with public funds from the New York State Council on the Arts, a state agency.